The management team at Archer Communications, a branding and integrated marketing communications firm, provided a staff team building day in early February at their offices located on Alexander St. in Rochester, NY. The purpose of this event was to strengthen their capacity to communicate efficiently and effectively, both internally and with our clients.
The session was [...]

CONTENT IS KING
Long before the look and feel of your site has been established and before any of the code has been written, hours are spent carefully crafting content that will hopefully be meaningful and useful to your visitors. This is the task and challenge of a new discipline referred to as Information Architecture (IA). [...]