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Archive for the ‘Social Media Marketing’ Category

Presenting…the Emerging Artists Expo Website!

Posted in July 8, 2010 ¬ 9:48 amh.carrietschetter3 Comments »

The 2nd Annual Emerging Artists Expo: 25 artists, 25 and younger, 25 different styles.
This weekend is the 42nd Annual Corn Hill Arts Festival! Here at Archer Communications, the anticipation and excitement is building. We are thrilled  to be sponsoring the 2nd Annual Emerging Artists Expo and wanted to promote a greater awareness for the Expo [...]

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Advertising, Customer Relationship Management, Graphic Design, Internet Marketing, MailChimp, New Media, Online Advertising, Rochester NY, Social Media Marketing, Web Design, Web Development, Wordpress, branding

Twitter Karma… Everybody is listening to the conversation

Posted in May 26, 2010 ¬ 1:29 pmh.Michelle Martorell4 Comments »

It goes to show you that the ability of this company to be in touch with social media, actually brings them ROI in a much direct manner that most people dismiss. Word-of-mouth.

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Advertising, Customer Relationship Management, Internet Marketing, Marketing, Social Media Marketing, Twitter, brandingBoardtracker, branding, client relations, Co.mments, Google Alerts, Radian6, ROI, social media, Social Media Marketing, Twitter

Why Steve Jobs says NO! to Flash on iphone

Posted in April 30, 2010 ¬ 10:21 amh.Michelle Martorell1 Comment »

We have found an actual letter written by Steve Jobs directly answering the question of “Why the iPhone does not run Flash applications?”.

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Graphic Design, Internet Marketing, New Media, Social Media Marketing, Web Design, Web DevelopmentFlash, Graphic Design, iPhone, technology, Web Development

E-Newsletter Design Tips

Posted in April 26, 2010 ¬ 2:18 pmh.Michelle Martorell8 Comments »

First of all, designing for email is not the same as designing for the web. Where as website browsers keep evolving, email clients seem to be going in the other direction thus making a lot of emails look like nothing is there. Or the email if filled with a bunch of question marks that frankly, I don’t even bother with, because it is too much work to even try and let the email program view the image. The common email user would just ignore the email entirely, and there goes your carefully thought of email blast or newsletter… In the trash!

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Advertising, Email Marketing, Graphic Design, Internet Marketing, MailChimp, Marketing, Online Advertising, Social Media Marketingbusiness, CAN-SPAM, E-marketing, Internet Marketing, Marketing, newsletter, Web Design

Talking ‘bout my Generation

Posted in April 8, 2010 ¬ 3:07 pmh.mdubin1 Comment »

Take it from me, Archer’s young-blooded intern, making an impression on Generation Next (my demographic cohort), is neither Jello pudding nor Pillsbury apple pie.  Our attention is generally distracted, flittering between one device and the next, from one social media platform to another. We are quick to control what enters our collective consciousnesses by fast-forwarding [...]

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Email Marketing, Internet Marketing, Marketing, Social Media Marketing, Twitter, brandingAdvertising, Advice, blog, blogging, branding, Internet Marketing, Marketing, social media, Social Media Marketing, technology

Hiring an Integrated Marketing Communications Firm

Posted in February 26, 2010 ¬ 2:44 pmh.elainelennoxNo Comments »

How quickly are you getting information about new and innovative ideas, products and services to your potential customer base? Are your rankings on search engines lagging? Are you still waiting for your web updates to go live? If this sounds familiar, it may be because you haven’t experienced the distinct advantage of working with an [...]

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Advertising, Internet Marketing, Marketing, SEO, Social Media Marketing

Facebook Reaches 350 Million Users and Changes Privacy Model

Posted in December 2, 2009 ¬ 9:48 pmh.ryanfortin1 Comment »

Last night Mark Zuckerberg, founder and CEO of Facebook, wrote an open letter to the Facebook community addressing the growing demand for privacy control. Facebook privacy has been centered around “groups” of schools or companies, as well as regional networks like “Rochester.” Many regional networks have grown to millions of members, which [...]

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Internet Marketing, Social Media Marketingfacebook, social media

To twitter, or not to twitter. That is the question.

Posted in July 7, 2009 ¬ 1:31 pmh.adminNo Comments »

It seems lately all the world’s ‘tweeting‘. That is why more and more individuals and companies are making use of the social media platform of Twitter to stay connected with the world around them. Before you can begin to use social media to your benefit, you must first gain a solid understanding of what [...]

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Customer Relationship Management, Internet Marketing, Social Media Marketing, Twitter, Uncategorized, Wordpress

Back-End Programming. Why it Matters.

Posted in April 10, 2009 ¬ 2:11 pmh.admin2 Comments »

If you are looking to create or update your website, it is important that you understand the technology you are investing in. In addition to standard platforms, Archer is proud to offer a relatively new, cost-effective and highly efficient web development platform called Ruby on Rails (RoR).

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Advertising, Internet Marketing, Marketing, Online Advertising, SEM, SEO, SEO Rochester NY, Social Media Marketing, Web Development, information architechtureruby on rails, technology, Web Development

Gloria Kreitzberg Joins Archer as Marketing Director

Posted in April 8, 2009 ¬ 1:36 pmh.admin5 Comments »

Archer Communications, Inc. a full-service marketing communications firm located in Rochester, NY, is excited to announce that Gloria Kreitzberg has joined the team as Marketing Director. Gloria’s has more than 30 years experience in marketing and advertising.
Gloria has worked in advertising agencies and graphic design firms, as well as major corporations such as Bausch & [...]

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Advertising, Customer Relationship Management, Marketing, Rochester NY, SEM, SEO, SEO Rochester NY, Social Media Marketing, StaffAdvertising, Archer Communications, Marketing, Rochester NY, small business
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