As expected, there have been ups and downs and also many obstacles to overcome when it came to people management. Whether there have been problems regarding personalities, work ethics, equipment, vacation-time, or an array of other issues—you name it—it has happened.

When I think of creative genius in architecture, I think of Frank Lloyd Wright. When I visit his homes or buildings, I experience his genius. However, I also sense some flaws—

The 2nd Annual Emerging Artists Expo: 25 artists, 25 and younger, 25 different styles.
This weekend is the 42nd Annual Corn Hill Arts Festival! Here at Archer Communications, the anticipation and excitement is building. We are thrilled  to be sponsoring the 2nd Annual Emerging Artists Expo and wanted to promote a greater awareness for the Expo [...]

It goes to show you that the ability of this company to be in touch with social media, actually brings them ROI in a much direct manner that most people dismiss. Word-of-mouth.

It seems lately all the world’s ‘tweeting‘. That is why more and more individuals and companies are making use of the social media platform of Twitter to stay connected with the world around them. Before you can begin to use social media to your benefit, you must first gain a solid understanding of what [...]

Archer Communications is excited to announce that it will serve as agency of record for Empire Attractions, LLC, New York’s newest themed event and entertainment provider.
Empire Attractions, recently established by Doug Waterbury, owns and operates a variety of venues throughout the State, including the Sterling Renaissance Festival, Screamers’ Hollow and the newly created Celtic Rock [...]

The Internet has quickly become a place where consumers can come together and share information about their experiences, where they shop, how much they paid and the level of or lack of service they received.
A decade ago, not-so-happy patrons would have gone and voiced their dissatisfaction to ten-or-so of their closest friends. Today, thanks to [...]

E-newsletters are an effective and relatively inexpensive way to stay in touch with clients, vendors and influential members of the community, and to keep them informed on both organizational news and industry trends.
Give Them Something They Want!
People will rarely engage in a newsletter that solely explains the benefits of doing business with your organization. To [...]

The management team at Archer Communications, a branding and integrated marketing communications firm, provided a staff team building day in early February at their offices located on Alexander St. in Rochester, NY. The purpose of this event was to strengthen their capacity to communicate efficiently and effectively, both internally and with our clients.
The session was [...]

Archer Communications, Inc. a full-service marketing communications firm located in Rochester, NY, is excited to announce that Gloria Kreitzberg has joined the team as Marketing Director. Gloria’s has more than 30 years experience in marketing and advertising.
Gloria has worked in advertising agencies and graphic design firms, as well as major corporations such as Bausch & [...]