Something I notice in the day-to-day management of marketing communications programs for our clients here at Archer is the fact that little ‘ops’ pop up over and over again. I use the word ‘ops’ because these moments feel like options—but in a deeper sense, they represent opportunities. Each ‘op’ can be handled positively or negatively, much like the ones and zeroes that are the basis of computing. Most neutral responses are a fairly equal combination of the two possible values.
Now, imagine that at every juncture, you could choose between a positive and a negative action. By the end of each day, your trail might look like the charting of a stock index. All the little ups and downs would sort themselves out to display a trend—a path reflecting how ultimately positive or negative you were on that particular day.
If you were able to observe that trend from a distance – from ‘on high’ – my guess is that you would more often rather choose a positive action. Indeed, if people around you are of the same mindset, you could likely choose a positive action most all of the time. (If they are not, you may need to meet them at a more neutral level.)
The trick is to have a full understanding of the sky-high objective, but to address each current moment as it arrives. This applies to both proactive opportunities and reactive options. So a really simple way to think about improving a marketing communications campaign, or your life, is to turn more zeroes into ones each day.
And I encourage you to get started. Procrastination is a zero!